Tivoli brings luxury resort model to Puglia's tourism boom

Tivoli, the luxury hotel brand, has opened a new property in Puglia, according to Travel Weekly. The move reflects a broader foreign appetite for southern Italy's coastal and cultural tourism assets, as international hospitality operators seek to deepen their presence in a region long dominated by smaller, family-run establishments and seasonal lets.

Puglia's tourism economy has shifted markedly in recent years. The region's whitewashed towns, Mediterranean coastline and agricultural heritage have attracted growing numbers of international visitors, particularly from northern Europe and North America. Yet much of the accommodation stock remains fragmented—small hotels, agriturismos and short-term rentals rather than the branded, full-service properties that major operators typically develop.