PUGLIA
Olive oil market enters stable phase as rainfall steadies harvest outlook
Deoleo signals end to unprecedented volatility; Puglia faces competitive pressures as global supply normalises
Francesca Lazzari312 wordsEdition №49Saturday, 18 July 2026 — Edition № 49
The chief executive of Deoleo, the world's largest olive oil company, said this week that markets have "definitively" moved beyond the unprecedented volatility that has gripped the sector in recent years. According to CNBC, the stabilisation reflects improved rainfall trends across major producing nations, particularly Spain, which have paved the way for a solid global yield for the upcoming harvest.
For Puglia, one of Italy's leading olive oil regions, the news arrives as the market recalibrates after years of supply shocks and price swings. The region's growers and producers have weathered xylella infestations, climate stress and wild commodity swings that destabilised export markets and compressed margins across the Mediterranean supply chain.
