La Perla appoints Gucci veteran Vannetti as CEO in Milan turnaround

La Perla Atelier appointed Alessio Vannetti as chief executive, according to the Business of Fashion, marking another step forward for the historic Italian lingerie brand as it looks to regain its footing after financial collapse. Vannetti's appointment follows the brand's acquisition out of bankruptcy by Peter Kern, signalling a renewed commitment to rebuilding the company's position in the global luxury market.

The move reflects a broader pattern among Milan-based luxury houses seeking to stabilize operations through executive hires from stronger competitors. Vannetti's background at Gucci, one of Europe's most profitable luxury groups, suggests La Perla intends to adopt more aggressive brand positioning and distribution strategies as it emerges from restructuring. The appointment underscores Milan's continued role as a talent hub for luxury fashion leadership across Italy's fashion sector.