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Japanese beetle spreads through northern Italy's vineyards and orchards

Invasive pest documented in Alps as growers across fruit-growing regions brace for crop damage

Elena Marcheggiani352 wordsEdition52Tuesday, 21 July 2026 — Edition № 52

The Japanese beetle—Popillia japonica—has been advancing through northern Italy's vineyards and orchards since at least early July, when it was documented in Valle d'Aosta, according to AP News. The pest feeds on leaves, flowers and fruit, causing visible damage to vines and trees. The insect, native to Japan, established itself in northern Italy years ago but has accelerated its range in recent seasons.

Central Italy's agricultural regions, including those dependent on apple, pear, peach and apricot production, face potential threats from the beetle's continued spread. Growers in fruit-growing areas face a familiar challenge: the beetle has few natural predators in Europe, and chemical controls are restricted under EU pesticide rules. The invasion underscores the challenge facing small and mid-sized family farms, where margins are already thin and climate volatility has already strained production.

If the beetle becomes established in major fruit-growing regions, it could force costly changes to cultivation practices and crop selection. Regional fruit cooperatives and individual growers may turn to integrated pest management: scouting orchards for early signs of infestation, removing affected foliage, and exploring approved biological controls. The cost of monitoring and response falls hardest on smaller producers, who lack the resources of larger agricultural corporations.

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