Heatwaves push European holidaymakers to 'coolcations', report says

European holidaymakers worn down by recurrent heatwaves are increasingly snubbing Mediterranean destinations for northern climates, according to The Local Italy. The trend, dubbed the 'coolcation' shift, has been noted by travel industry data.

The Local Italy reports that while it remains unclear whether the pattern is a temporary fad or a durable market change, tourism operators in southern Europe are already observing shifts in booking patterns. Several hotel associations across the region have noted a rise in last-minute cancellations and shorter booking windows.